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Consumer Insights Consulting

Senior-level client-side Insights professionals on demand, at your service since 2005.

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Why InsightOut Chicago

We recognize that there are numerous ways for you to gather information about your business, without our help. Where we believe we can add tremendous value is in helping you turn that information into action.

We are senior-level Insights professionals with 20+ years each in client-side Insights. We work with everyone from large CPGs to small non-profits.

Every day we encounter new business situations, strategic challenges, and research needs on brands and businesses large and small. We bring all that experience to you to help you meet your Insights challenges.

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For Organizations with Internal Market Research/Insights

InsightOut Chicago can provide your organization with much needed flexibility to help manage temporarily out-of- balance workloads or open positions.

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For Organizations without Internal Market Research/Insights

InsightOut Chicago can be your as needed Market Research Department.

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For Agencies – Advertising, Promotional, Public Relations

InsightOut Chicago can help you offer market research as an added benefit to any of your current or potential clients.

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Our Clients

Testimonials

"I love working with InsightOut! InsightOut does a great job of identifying cost effective research methods to answer key consumer facing questions. They are flexible in terms of considering market factors and internal company needs in their analyses, but are not afraid to push back on assumptions, which has helped our company identify key consumer insights that likely wouldn’t have been found otherwise. I would recommend InsightOut to any company that needs help understanding consumer preferences or behavior in their market."

Brand Manager at mid-sized CPG

"Amy and Julie are fantastic to work with. They are smart, organized, forward thinking and know the business. They are true partners to both their clients and the vendors they work with. They don’t shy away from a challenge and don’t accept the status quo – throughout a project, they’re always thinking of how to deliver the best end product possible to help their clients’ business thrive and make their clients look good while doing it."

Hillary Stiffler, Vice President at C+R Research

"As a client-side marketer for 17 years, I have worked with InsightOut Chicago since its inception. Amy and Julie are the best insights resources in the business - they so seamlessly integrate as brand team business partners that it is impossible to think of them as consultants. They have helped me solve important business challenges by understanding my business / brand(s), developing customized plans to answer our key questions, executing those plans on time and on budget, and then ensuring that the learning is embedded in the team, and actioned. No matter your problem - from innovation to repositioning to advertising effectiveness - Amy and Julie can brilliantly help you solve it!"

 President, Consumer Insights & Strategy

"I have worked with InsightOut for the past 12 years and each and every time they deliver!! Regardless of whether it is an extra pair of hands, coverage for maternity leave or jus to bounce ideas off of another intellectual person. They can manage projects either independently with very little oversight required or very integrated into the function if constant updates are needed by the group. Any & Julie are my constant go to for both myself and to all those that I have recommended. "

Michelle Synder,

VP Marketing at General Growth Properties (GGP)

"I have utilized InsightOut’s services quite a few times over the last decade when I just need an extra set of hands in Consumer Insights. They are always quick to come up to speed on all the new categories I’ve asked them to work on. Of course, they are always happy to step in and help out with top notch quality work. But the best thing about working with InsightOut is the years of experience behind that work. They don’t just run research projects (though they are great at that), they also strategically consult, ensure we are asking the right questions, using the right methodologies to get the right actionable answers, and not overspending along the way. In short, they are a marketer’s dream partner. I wholeheartedly recommend working with InsightOut and look forward to working with them again in the future."

Jeni Golomb, Chief Marketing Officer at Daisy Brand

"InsightOut Chicago has been a fantastic partner to our Shopper Insights team when we were down several people. Working with InsightOut takes away so much stress because you know that everything is going to get done on time and done right the first time. It’s great to be able to lean on their wealth of experience and trusted vendor relationships."

Michelle Weinrich, Associate Director – Shopper Insights at Mars Wrigley Confectionery

Meet the team

The three of us manage all projects and assignments directly, either individually or as a team, depending on the nature and timing of the work.

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Julie Zimring

Principal

Julie has been working in the Consumer Insights/Market Research field for twenty-five years, beginning her career with seven years in Consumer Packaged Goods at Quaker (Pepsico) and Mars Wrigley. 

 

Since co-founding InsightOut Chicago, Julie has continued to work with the major CPGs as well as supported organizations in other sectors including technology, healthcare, non-profit, and durable goods. She has a wealth of experience across consumer, shopper, and strategic insights. 

 

Julie has a BA in English from the University of California, Berkeley and an MBA with a concentration in Marketing from the University of Chicago Graduate School of Business (Booth.)

847-571-6026

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Amy Williamson

Principal

Amy has nearly 25 years in Consumer Insights/Market Research, beginning her career with Kraft Foods, Quaker (Pepsico), and Merisant (Equal Sweetener.)

 

Since co-founding InsightOut Chicago, Amy has not only continued building her experience with major CPGs, but has also worked across other organizations, including those in retail, durable goods, wellness, and spirits. In addition, she has significant expertise conducting research around the globe, including in China, Russia, and Europe. 

 

Amy has a BS in Chemical Engineering from Purdue University and an MBA with a concentration in Marketing and Strategy from Northwestern University (Kellogg).

773-931-5931

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Jackie Hillback

Principal

Jackie started her insights journey with an MS in Marketing Research and now has over 20 years in Consumer Insights.  She has worked across many organizations, including Pepsico, SC Johnson, Beam Suntory and Kraft Heinz – with expertise across North America, Global and a range of consumer, shopper and strategic insights experiences.

 

Since joining InsightOut Chicago in 2023, Jackie has broadened her industry experiences to spaces including retail, nutritional supplements, and pharma.  Jackie brings passion and energy to everything she does and is happy to jump in on any consumer challenge.

 

Jackie has a BSBA in Finance and Marketing from Georgetown University and an MSMR (Master of Science in Marketing Research) from the University of Wisconsin-Madison.

414-202-4199

Want to Work with Us?

Please submit the below form, or email our general inbox at info@insightoutchicago.com

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