For Organizations with Internal Market Research/Insights
InsightOut Chicago can provide your organization with much needed flexibility to help manage temporarily out-of- balance workloads or open positions.
We design our services to fit your needs – so we can handle anything from a single project to filling a whole position; become a fully-integrated member of the brand and/or project team, or work completely through the internal Market Researcher.
We have been in your chairs, so we know that the last thing you need is a clingy consultant. We get up to speed fast and get the job done, checking in as much or as little as you prefer. We are there whenever you need us, and gone when you don’t.
For Organizations without Internal Market Research/Insights
InsightOut Chicago can be your as-needed Market Research Department.
We immerse ourselves in your brands and become a fully-integrated member of your team. We get as involved as you would like us to – from offering advice, to managing one or more discrete projects, to providing full strategic and executional research services.
We come in and out as you need us, so you get full-service, integrated research support without having to maintain a full-time staff.
For Agencies – Advertising, Promotional, Public Relations
InsightOut Chicago can help you offer market research as an added benefit to any of your current or potential clients.
We can develop research plans designed to help shape strategic initiatives, add tracking mechanisms to help your clients assess current plans, or help you analyze and derive insights from current data sets, primary or secondary.
We are available as little or as much as you need us – from a quick 10 minute question, to an hour-long review of your pitch presentation, to developing, executing, and analyzing research and tracking studies.
We’ve been “clients” for many years and can help you understand the hot spots that you may encounter in a pitch, or even translate requests from current clients.
Amy and Julie are fantastic to work with. They are smart, organized, forward thinking and know the business. They are true partners to both their clients and the vendors they work with. They don’t shy away from a challenge and don’t accept the status quo – throughout a project, they’re always thinking of how to deliver the best end product possible to help their clients’ business thrive and make their clients look good while doing it.
I love working with InsightOut! InsightOut does a great job of identifying cost effective research methods to answer key consumer facing questions. They are flexible in terms of considering market factors and internal company needs in their analyses, but are not afraid to push back on assumptions, which has helped our company identify key consumer insights that likely wouldn’t have been found otherwise. I would recommend InsightOut to any company that needs help understanding consumer preferences or behavior in their market.
As a client-side marketer for 17 years, I have worked with InsightOut Chicago since its inception. Amy and Julie are the best insights resources in the business - they so seamlessly integrate as brand team business partners that it is impossible to think of them as consultants. They have helped me solve important business challenges by understanding my business / brand(s), developing customized plans to answer our key questions, executing those plans on time and on budget, and then ensuring that the learning is embedded in the team, and actioned. No matter your problem - from innovation to repositioning to advertising effectiveness - Amy and Julie can brilliantly help you solve it!
I have worked with InsightOut for the past 12 years and each and every time, they deliver!! Regardless of whether it is an extra pair of hands, coverage for maternity leave or just to bounce ideas off of another intellectual person. They can manage projects either independently with very little oversight required or very integrated into the function if constant updates are needed by the group. Amy & Julie are my constant go to for both myself and to all those that I have recommended.
I have utilized InsightOut’s services quite a few times over the last decade when I just need an extra set of hands in Consumer Insights. They are always quick to come up to speed on all the new categories I’ve asked them to work on. Of course, they are always happy to step in and help out with top notch quality work. But the best thing about working with InsightOut is the years of experience behind that work. They don’t just run research projects (though they are great at that), they also strategically consult, ensure we are asking the right questions, using the right methodologies to get the right actionable answers, and not overspending along the way. In short, they are a marketer’s dream partner. I wholeheartedly recommend working with InsightOut and look forward to working with them again in the future.
InsightOut Chicago has been a fantastic partner to our Shopper Insights team when we were down several people. Working with InsightOut takes away so much stress because you know that everything is going to get done on time and done right the first time. It’s great to be able to lean on their wealth of experience and trusted vendor relationships.